You know your voice and tone, you know what formats and channels you will be creating content in, and you know how often you will be publishing or sharing content. Job Function Email List Good! Except it's not a content strategy. That's an editorial plan. Job Function Email List Do not take it wrong. Content marketers need an editorial plan, especially if they regularly create new content.

At the same time, you need to figure out a lot of other things before you organize your content ideas on a calendar. Enter - you guessed it - content strategy. Job Function Email List So, what is a content strategy? Here's how I define content strategy. Job Function Email List A content strategy helps organizations provide the right content, to the right people, at the right time.

For the right reasons. When any of these strategic components are missing, your editorial plan will likely not deliver the results you need. Job Function Email List Example:Not the right content. If your content isn't right (useless or irrelevant) for the Job Function Email List people you're trying to reach, those people won't read it - let alone act on it. Not the right person.